Stereo.bot Brings its Coachella Gateway Pavilion to SCI-Arc
by Jesse Dorris | Monday, July 30, 2012
The 150,000 revelers at the 2012 Coachella Valley Music and Arts Festival, held each year at the Empire Polo Club in Idio, California, couldn’t believe their eyes. Everywhere, among the port-o-potties and blazing sun and trash, were unbelievable sights: a long-awaited, reunited Pulp; Radiohead’s gloomy spectacle; and Tupac Shakur, back from the dead in holographic form, rapping with Dr. Dre and Snoop Dog.
But something shimmering in the distance was no mirage. The eye-popping arch was the work of Alexis Rochas’s firm Stereo.bot, and it was the largest customized structure of its kind in the country. The 35-by-75-foot freestanding Coachella Gateway Pavilion offered more than 18 hours of astonishing video content, casting bright-colored shadows across the desert.
If you missed it, don’t fret. Starting August 3rd, the Southern California Institute of Architecture will present STEREO.BOT, a Library Gallery installation documenting the pavilion’s realization. The exhibition will feature dynamic architectural models, 3D mapping projections, and examples of Stereo.bot’s 3D building systems, the 4D generative visuals created by Sensory Sync’s Bryant Place, and the engineering prowess of Bruce Danziger of ARUP Los Angeles. The show runs until September 7, 2012, in SCI-Arc’s Kappe Library.