Brings its Coachella Gateway Pavilion to SCI-Arc

Tuesday, July 31st, 2012 - Modern Interior

by Jesse Dorris | Monday, July 30, 2012

The STEREO.BOT node allows for unbridled design flexibility enabling structural frames to conform to single, double or periodic curvature, as well as constant or irregular structural patterning. Photo by Stereo.Bot/courtesy of SCI-Arc.

The 150,000 revelers at the 2012 Coachella Valley Music and Arts Festival, held each year at the Empire Polo Club in Idio, California, couldn’t believe their eyes. Everywhere, among the port-o-potties and blazing sun and trash, were unbelievable sights: a long-awaited, reunited Pulp; Radiohead’s gloomy spectacle; and Tupac Shakur, back from the dead in holographic form, rapping with Dr. Dre and Snoop Dog.

Coachella Gateway Pavilion

The pavilion’s unique hardware and software integration substantially reduces material use, and shortens production and assembly time by up to 50%–perfect for temporary structures. Photo by Stageworks/courtesy of SCI-Arc.

But something shimmering in the distance was no mirage. The eye-popping arch was the work of Alexis Rochas’s firm, and it was the largest customized structure of its kind in the country. The 35-by-75-foot freestanding Coachella Gateway Pavilion offered more than 18 hours of astonishing video content, casting bright-colored shadows across the desert.

If you missed it, don’t fret. Starting August 3rd, the Southern California Institute of Architecture will present STEREO.BOT, a Library Gallery installation documenting the pavilion’s realization. The exhibition will feature dynamic architectural models, 3D mapping projections, and examples of’s 3D building systems, the 4D generative visuals created by Sensory Sync’s Bryant Place, and the engineering prowess of Bruce Danziger of ARUP Los Angeles. The show runs until September 7, 2012, in SCI-Arc’s Kappe Library.

designwire daily Brings its Coachella Gateway Pavilion to SCI-Arc | isengdude | 4.5