Becky Sloan for Selfridges

Sunday, July 22nd, 2012 - Modern Interior

by Deborah Wilk | Wednesday, July 18, 2012

Becky Sloan for Selfridges - image a2856_18-detail-iv on http://bestdesignews.com

Display by Becky Sloan.

“I mainly work for self enjoyment, often resulting in silly, colorful creations,” says artist and prop maker Becky Sloan. Certainly her primary-colored, basic-shape composition for the windows at Selfridges in London speaks to her whimsical nature. “I like the idea of trapping fun in a window,” she says. Bringing the idea all the way to the heart of pure imagination was Sloan’s anthropomorphizing of the forms. “You can put googly eyes on anything, and it comes to life,” she says. For some, however, humor has no place in either the world of high design or high fashion. Sloan was a bit taken aback when she heard some passersby remark that they didn’t get it. We wonder what someone like Ray Eames—well known for her silly streak—would make of that.

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